There are other ways to sap the strength from your links, but let’s focus on what makes a link strong as much as possible. Of course, I recommend that you use the traditional HTML <a href=” structure but I also prefer the use of absolute URLs (where you start the link with http://) for a variety of reasons. First, if you fall into the lazy habit of using relative URLs, you end up with canonicalization issues. Your internal links for your root URL will all end with “index.html” but your external links will in many if not most cases just use your domain name. Join discussion...